There is a lot (really, A LOT) of content out there. It’s easy to feel like there’s no point in trying to be heard or seen. But, trust us, sharing content and speaking to your clients can be super valuable for your brand. You may already be sharing on social media (Facebook, LinkedIn, Instagram, etc.),Continue reading “Creating Standout Content in a Noisy Market”
Category Archives: Blog
The Best Mobile Apps for Real Estate Agents On The Go
Calling all road warriors: we are channeling our inner Shannon King, and we’ve got some mission-critical apps for taking care of business when you’re out and about. Whether you’re in the car, waiting for a client or anywhere in between, these apps will keep you productive, efficient, and on top of it all. Swap Your CrazyContinue reading “The Best Mobile Apps for Real Estate Agents On The Go”
Keep Prospects Engaged (Even While You’re on Vacation) with Smart Drip
It’s officially summertime! Let the trips to the beach, cookouts, and “cutting out early” on Fridays begin. You work hard, and you absolutely deserve a little time off to enjoy with friends and family. But we all know business never sleeps, right? What if you could drum up some prospects while sipping a cocktail poolsideContinue reading “Keep Prospects Engaged (Even While You’re on Vacation) with Smart Drip”
How Many Leads Do You Really Need?
Surprise! “More” is not necessarily the answer. On the contrary, too many leads can be damaging to your overall production. Finding just the right amount of leads will prevent your team from being stretched too thin, and give them a happy balance between lead generation and lead management. Figure Out Your “Sweet Spot” So, drowningContinue reading “How Many Leads Do You Really Need?”
97% of Cold Calling is a Waste of Time
Let’s warm up those cold tactics with some new insights into increasing your lead generation abilities. A good start, is the idea of a hiring a person that is dedicated to making those outbound efforts. Inside Sales Agents , or ISAs, have long been considered a crucial role on successful real estate teams. (ISAs): HiringContinue reading “97% of Cold Calling is a Waste of Time”
How to Choose the Best Real Estate CRM
If you’re shopping for a CRM based on features and price, stop. People are like moths attracted to light. We love shiny new features, and we love a good deal. Is that healthy for your business? No. Definitely not. It’s how you get stuck with a real estate CRM containing complicated (and ineffective) features. OnesContinue reading “How to Choose the Best Real Estate CRM”
Real Estate Phone Dialers: Increase Prospecting by 183%
There are some sobering trends in real estate lead follow-up: 80% of all sales are made from the 5th to 12th contact…45% of leads are not contacted at all or contact is stopped after the initial touch. Yikes. If you’ve got new leads coming in everyday, but your closed transactions are dropping, and you’re losingContinue reading “Real Estate Phone Dialers: Increase Prospecting by 183%”
7 Emails You Need to Send to Real Estate Leads
Consider the emails you’re sending to your leads. Would you open them if they appeared in your Inbox? More importantly, would you respond or visit a website? Prospects these days have an inbox full of info and offers, most of which they will consider “junk,” and delete. This is why you have to follow theContinue reading “7 Emails You Need to Send to Real Estate Leads”
The Trick to Increasing Lead Conversion
Most internet leads require quite a bit of nurturing. Consider the fact that the average buyer cycle is 10 weeks, and many leads take even longer than that just to get an active conversation going. That means strategic (and often time-consuming) follow-up. It can be tough for agents to know how frequently they shouldContinue reading “The Trick to Increasing Lead Conversion”
A Google Study on Team Efficiency: 5 Takeaways for Your Real Estate Business
Project Aristotle A team at Google wanted to explore what types of people and qualities make up the “perfect” team. They studied 180 teams (115 project teams in engineering, and 65 sales pods), and ultimately defined 5 aspects of effective teams. We will explore these 5 dynamics, what they mean for a real estate team,Continue reading “A Google Study on Team Efficiency: 5 Takeaways for Your Real Estate Business”