We all struggle with generating seller leads. Winning big seems like a fairy tale at times, am I right? Now, you know the traditional marketing methods. Door knocking. Cold calling. And of course, Recently Sold postcards. My mailbox gets a new one every month, and they often look like this: But after talkingContinue reading “How to Properly Leverage “Recently Sold” Postcards for Seller Leads”
Category Archives: Blog
The Fool-Proof Method to Getting Awesome Agent Reviews
Let’s say you’re looking for a business. You’re looking to find a good doctor, or a new tailor, so you go online to find one in your area. When comparing businesses, you see one with 50 glowing reviews, and another with 2 reviews. Where would you choose to take your business? According to a studyContinue reading “The Fool-Proof Method to Getting Awesome Agent Reviews”
How to be the Best Real Estate Agent, According to Steve Harney
If there’s anyone who knows a thing or two about paying attention to market data and translating it into useful insights, it’s Steve Harney. Harney is the Founder and Chief Content Creator of Keeping Current Matters. He’s been in the industry for over 25 years, first as an agent and then developing his own 500Continue reading “How to be the Best Real Estate Agent, According to Steve Harney”
Guide to Promoting Open Houses on Facebook & Instagram
Ever feel like all of the “good” ideas to showing listings have been worn out by other real estate agents? Open houses are no exclusion. Back in the day, they were the most common technique for getting people in the door. Today, they’ve become a tad more rare. With the advent of the internet andContinue reading “Guide to Promoting Open Houses on Facebook & Instagram”
7 Reasons You Need To Use BoomTown’s Mobile App
While there are plenty of other CRM systems with mobile apps, we at BoomTown have spent time and dedication to figure out what it is that agents really need in an app, and how to help them be more successful. Our features are intentional, and every action we made within the app serves a purpose.Continue reading “7 Reasons You Need To Use BoomTown’s Mobile App”
On-the-Go Without a Plan? Use These Texting Templates for Your Real Estate Leads
Unanswered phone calls and unopened emails are clear signs that your leads need a different type of communication. Fortunately enough, our results prove texting goes above and beyond expectations. If you want to start texting your leads, or are already texting with below average response rates, try out our text templates below: But First, theContinue reading “On-the-Go Without a Plan? Use These Texting Templates for Your Real Estate Leads”
Platinum Data and Cognitive Technology in the Real Estate Industry [Podcast]
“Those agents who adopt and understand the issues we’re talking about here are going to disintermediate the agents that do not.” After almost two decades exploring every facet of the real estate industry, Jeff Corbett is the expert to go to when you want to know where things are going, and how to not getContinue reading “Platinum Data and Cognitive Technology in the Real Estate Industry [Podcast]”
What is a Real Estate Platform & Why Agents Need It
Think about Facebook. It’s a platform and a software product. The application of Facebook is the software product (i.e. it’s an app), but it’s also a platform for other apps. Other products are built and work within Facebook’s framework. So, what about real estate technology? More and more systems are readily available, but very fewContinue reading “What is a Real Estate Platform & Why Agents Need It”
Field Notes: Top 3 Ways to Manage Leads on the Go
It’s all about prioritizing. When your lead management efforts are prioritized effectively, and you have the right technology to fuel your strategy, you know exactly what needs to get done and when, and have the tools to handle it from the palm of your hand. the tools to get it done with a few clicksContinue reading “Field Notes: Top 3 Ways to Manage Leads on the Go”
How a Real Estate CRM Helps with Lead Follow-Up
Knowing a consumer’s preferences along the way to a decision creates an environment prime for well informed conversation. Versus “going in blind.” So if real estate CRMs are the dating app equivalent of the real estate world, then what happens after a lead swipes left? You gain the ability to craft conversations which lead fromContinue reading “How a Real Estate CRM Helps with Lead Follow-Up”