Cold calling is usually not well-received by most people. I mean, when’s the last time you welcomed a call from a telemarketer? There’s a better way to call and connect with people. Warm calling leads by tailoring your message to their interests and behaviors increases your chances of making a positive connection. Instead of facingContinue reading “Why Warm Calling is 99% Better Than Cold Calling”
Category Archives: Blog
The Only Follow-Up Plan You Need for Seller Leads
Work your Seller Leads the Right Way: 10 Weeks of Proven Nurture Content Perhaps you have the right plan in place for your buyer leads, but you’re struggling to engage and nurture your seller leads, or maybe you just need some fresh ideas. Either way, here’s a solid plan to create more conversations and landContinue reading “The Only Follow-Up Plan You Need for Seller Leads”
Responsibilities of Successful Real Estate Agents
There isn’t a secret to success in real estate; despite what all of the articles out there would have you think. Instead, there are certain responsibilities every successful real estate agent does in order to survive and thrive. These responsibilities may look differently when tried on by Ben Kinney, Mary Maloney, or Path & PostContinue reading “Responsibilities of Successful Real Estate Agents”
Best Ways to Follow Up With Real Estate Leads
So you’ve got your lead generation set up and the leads are flowing in. You’ve been dedicated to generating as many leads as you can, and have spent good money on them. But how are you following up with your real estate leads? Are you putting as much effort into lead follow-up as you areContinue reading “Best Ways to Follow Up With Real Estate Leads”
3 High-Producing Nurture Plans from Our Real Estate Clients
The trouble is, cutting through the inbox clutter is no easy feat. New to the world of email marketing? Then you may be unfamiliar with the importance of segmenting your email lists. According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns. The good news is, with the right toolsContinue reading “3 High-Producing Nurture Plans from Our Real Estate Clients”
2 Takeaways from Berkshire Hathaway HomeServices’ Sales Convention
A few weeks ago I attended Berkshire Hathaway HomeServices’ Sales Convention. If you’ve ever been to a franchise conference, like Keller Williams Family Reunion or RE/MAX’s R4, you know there’s a lot of selling. Franchises trying to convince you this is the right company to partner with. Vendors trying to market their product. Brokers tryingContinue reading “2 Takeaways from Berkshire Hathaway HomeServices’ Sales Convention”
How To Choose The Right Real Estate Coach
In a recent Inman Special Report, respondents were most likely to have found their real estate coach through a colleague (53 percent), followed by online search (20 percent) and advertisements (16 percent). But this should not be a quick decision. After all, you’ll likely be spending a lot of time and money with this individual.Continue reading “How To Choose The Right Real Estate Coach”
Tom Ferry’s Blueprint to be a $700k Top Producer
Tom has worked with some of the most successful agents and teams in the industry. He’s guided them through challenges and fears to achieve their ultimate goals. So how do you achieve top producer status? Here’s his blueprint based on the actual strategies that top producers use. So, cue that energetic and inspiring Tom FerryContinue reading “Tom Ferry’s Blueprint to be a $700k Top Producer”
Ready to Leave Your Franchise? Here is a Model for Going Independent
Leaving a franchise to live operate as an independent real estate business is a lot like buying a home versus renting. This analogy shouldn’t be that far of a reach, right? If you spend your days preparing people to buy homes (and hopefully buying them too!), you know well and good how much goes into theContinue reading “Ready to Leave Your Franchise? Here is a Model for Going Independent”
When Should You Hire a Real Estate Coach?
Whether you’re a beginner agent or one with several years of experience, here’s some guidance on when to hire a real estate coach, and the benefits of coaching. When to Hire a Coach New To Real Estate A freshly-licensed agent doesn’t have past numbers to look back on or to analyze what worked and whatContinue reading “When Should You Hire a Real Estate Coach?”