The Harvard Business Review collected over 10,000 responses in a diagnostic about work and life. And what did they find? No matter our age, we have a lot more in common than we think. After a decade of working with well over 20,000 real estate professionals, BoomTown experts knows good advice when we see someone takeContinue reading “What Younger Real Estate Agents Can Learn from their Older Peers (And Visa Versa)”
Category Archives: Blog
Real Estate’s 10-Min Guide to Facebook Advertising
Generating real estate leads can be stressful. You (and many others) have spent countless hours trying different marketing ideas and advertising campaigns, but you’re not seeing the results you want. You’re left wondering, “Why? How is Joe down the road doing this successfully and not me? Why isn’t this easier?” Today, we’re goingContinue reading “Real Estate’s 10-Min Guide to Facebook Advertising”
Want To Start a Real Estate Blog? Here’s How
Many real estate agents are so focused on obtaining actively searching leads, they neglect the tons of people in the early stages who hop online to research the answers to their questions. It’s not news that home buyers no longer need an agent’s assistance to find listings and open houses. However, they do need yourContinue reading “Want To Start a Real Estate Blog? Here’s How”
10 Gary Vaynerchuk Tips to Real Estate Marketing
I’m guessing you’ve heard of Gary Vaynerchuk. He’s a serial entrepreneur and best-selling author, commands six figures for high-profile speaking engagements, and has amassed an incredible following by sharing business and marketing advice with his signature combination of blunt talk, tough love and a sprinkling of expletives. He’s the one who has inspired millions toContinue reading “10 Gary Vaynerchuk Tips to Real Estate Marketing”
Get a Grip On Your Large and Looming Real Estate Database
Issue: Virtual boxes (or maybe actual boxes) full of leads you don’t know what to do with right now. Solution: Address the elephant in the room. Take on sections of these leads at a time in a systematic fashion until you know whether to toss, nurture, or act now. BoomTown’s new clients come in theContinue reading “Get a Grip On Your Large and Looming Real Estate Database”
How to (Actually) Calculate Conversion Rate on Real Estate Leads
One of the biggest issues we hear from real estate teams and brokerages is this: “We have no idea what our conversion rate is with marketing…” If this is you, don’t worry. I’ll walk you through the calculations. Sometimes it’s hard to sit down and understand the numbers — but it’s important you do learnContinue reading “How to (Actually) Calculate Conversion Rate on Real Estate Leads”
New To Real Estate Online Marketing? Here’s Your Startup Guide
So you’re new to real estate online marketing. Whether you’re a newer agent ready to expand past your circle of family and friends, or an experienced agent wanting to go digital for the first time, this startup guide has everything you need to build and boost your online presence. While offline methods like direct mailContinue reading “New To Real Estate Online Marketing? Here’s Your Startup Guide”
How to Build Marketing Campaigns with a Real Estate CRM
The best marketing campaigns reach the right people at the right time, with the right information. It all boils down to relevance. Blasting out content to everyone in your contact list, or simply posting listings on your Facebook page is not going to cut it. Ads for luxury properties that reach a starter-home buyer don’tContinue reading “How to Build Marketing Campaigns with a Real Estate CRM”
How to Generate the Real Estate Leads You Need Right Now
You know the moment when your foot hits the pedal and your car spurs into action? A lot goes on in those few seconds between pedal push and speed. The same reaction occurs with your lead generation. And in the same thread, you have to initiate the reactions to begin generating leads. Let’s consider twoContinue reading “How to Generate the Real Estate Leads You Need Right Now”
Don’t Believe in Goal Setting? Then Listen to Stephen Cooley’s Team
Have you ever felt the week just whirled by, and you’re not even sure what you accomplished? We can feel awfully busy answering emails, taking calls, and handling the occasional “emergency,” but at the end, did those tasks carry us closer to what we want to be (or goal we want to achieve)? Goal settingContinue reading “Don’t Believe in Goal Setting? Then Listen to Stephen Cooley’s Team”