Too many people think about business strategy as an act of war. It’s easy to hear analogies to the Art of War, but real estate would be smart to avoid the zero-sum game of competitive battling. Head-butting and competing on leads is a game that diminishes value … for all parties. Think about the airlineContinue reading “The Warring State of Real Estate Business Strategy”
Category Archives: Blog
6 Tips To Become a Successful Real Estate Agent
According to NAR, only 20 percent of real estate agents handle 80 percent of all closings. And 87% of agents fail within 5 years. How do you manage to not only stay afloat, but succeed? Start with your personality strengths, set up your plans and processes, and be prepared to work hard and continue learningContinue reading “6 Tips To Become a Successful Real Estate Agent”
Who Will Win the Real Estate Compensation Battle? Salary, Commission, or Both?
The flicker of conversation surrounding salaries in the real estate industry has become more of a resounding boom as of the last few years. Navigating the muddy waters of what defines a real estate team goes hand in hand with meandering through the maze of real estate compensation models. And if you are a smallContinue reading “Who Will Win the Real Estate Compensation Battle? Salary, Commission, or Both?”
The Secret Weapon for Real Estate Team Technology Training
The real estate industry spends immense amounts of money on technology products every year. We live in a sea of product possibility. But what the real estate industry does not spend a lot of money on consistently is training for those same products. The secret weapon for real estate team technology training lies within thisContinue reading “The Secret Weapon for Real Estate Team Technology Training”
How To Build A Campaign With The Essential Elements Of Real Estate Marketing
Putting together an entire marketing plan is never easy, but we set out to make it simpler by breaking it down to the basic elements. When we first began this process, we started listing bigger items like CRM and SEO, but soon realized that the foundations of real estate marketing were far more elemental than that.Continue reading “How To Build A Campaign With The Essential Elements Of Real Estate Marketing”
Create a Public Relations Strategy for your Real Estate Brand
Top agents and teams, however, know how to get a plan in place that turns these concepts into tangible, measurable results. They know how to create Public Relations campaigns that blend a healthy mix of media relations, marketing, advertising, event planning, and social media to position themselves as a reliable source of information and the go-toContinue reading “Create a Public Relations Strategy for your Real Estate Brand”
3 Surprising Changes the Raines Group Made to Win the Columbus MLS Market
In 1998, the surrounding areas of Columbus weren’t as competitive as they are today. The Raines Group, in its first year of business, had a simple goal: $15 million in sales. Today, they have a projected goal of $200 million. How did they get there? And how did they keep the competition from winning theirContinue reading “3 Surprising Changes the Raines Group Made to Win the Columbus MLS Market”
7 Real Estate Job Descriptions To Hire An All-Star Team
The first step in growing your business is to think about hiring your team. And when that time comes, you will need to sit down and compose job descriptions that will entice the best candidates to come knocking on your door. Where do you start? List out the responsibilities of the role, then think aboutContinue reading “7 Real Estate Job Descriptions To Hire An All-Star Team”
How to Lead and Train Your Real Estate Team to Retain Top Talent
Most businesses tend to look at the reasons employees typically leave: more money elsewhere, a newer office or concept that’s exciting, successful poaching by the competition, etc. This can distract you from what really works for retention. Just because a team member left to seek a higher salary doesn’t mean the highest value is money for yourContinue reading “How to Lead and Train Your Real Estate Team to Retain Top Talent”
What to Expect in a Home-Sale Disclosure
While a home inspection is your first line of defense against hidden property damage, your inspector can report only what can be seen. And while an inspector can peek into an attic, he or she can’t peer into the home’s past. Fortunately, most states require sellers to fill out and sign disclosure agreements, which are meant to shedContinue reading “What to Expect in a Home-Sale Disclosure”