Do you want to see the real world of website design – the one they don’t show you in magazines or on HGTV? Well, get ready. It’s a real estate website walk-off! We’re going to show you what it takes to pull off Blue Steel, but more importantly, how to build a fashionable online presenceContinue reading “Has Zoolander Approved Your Real Estate Website?”
Category Archives: Blog
How This Brand Ensures Agent Success Across Multiple Markets
8z Realty CEO Lane Hornung has mastered a step several real estate businesses never attempt: expanding into new markets. Hornung minimizes risk by choosing the right people to lead and run his business. And 17 locations later, Hornung and his leadership ensure agent success across their Colorado and California markets through a three-fold approach. ThroughContinue reading “How This Brand Ensures Agent Success Across Multiple Markets”
Teams with To-Do’s Reduce Workload & Increase Conversion
Are you wasting your team or brokerage’s time and money? There are a million and one ways to generate leads, but the real gold is in the follow up. Streamline the process of staying in touch and top of mind with a system that reminds you of your follow up tasks. Here are some benefits ofContinue reading “Teams with To-Do’s Reduce Workload & Increase Conversion”
5 Tips to Writing Real Estate Homepage Text
Homepages were once the one-stop shop for online brands. As people and search engines have become better attuned to what they’re looking for though, the role of the homepage has shifted into a more targeted position. Enter your homepage content. Content is your one weapon to showcase your value. Writing homepage copy can be hyper-targeted,Continue reading “5 Tips to Writing Real Estate Homepage Text”
Lead Generation is Bill Murray’s Groundhog Day
Just because I’m in the Bill Murray mood, let me give you a prediction about real estate lead generation. It’s going to be the usual. It’s going to get more competitive. And only the top real estate teams are going to do something different. We wait every year to hear the latest and newest strategiesContinue reading “Lead Generation is Bill Murray’s Groundhog Day”
My Cost Per Lead Is Too Damn High! Consider These Options
Why is my Cost Per Lead so high? How many leads can I get for $500? Have you found yourself asking these types of questions? Focusing too much on cost per lead is a common digital marketing mistake made by many real estate professionals. It doesn’t matter if you have the lowest possible CPL ifContinue reading “My Cost Per Lead Is Too Damn High! Consider These Options”
Here’s A Marketing Plan to Expand Your Real Estate Business
You’ve hit a plateau with you lead generation in your area. Once you begin to explore other markets it is clear a new marketing plan is in order. This is where you need to pause. Do your research. And prepare for a new market. You not only need to check the temperature of a newContinue reading “Here’s A Marketing Plan to Expand Your Real Estate Business”
What Months Are Best for Real Estate Lead Generation
Let’s talk lead generation. Before you skip ahead to the part where we divulge our deepest darkest advertising secrets, think first what you want to achieve from your lead generation. Repeat after me, quality leads. Finding quality leads through internet searches and paid advertising may sound like an oxymoron, but it’s actually quite systematic. Consider allContinue reading “What Months Are Best for Real Estate Lead Generation”
How to Manage Multiple Offices with One Real Estate CRM
Here’s the scenario: You opened a new office. You did all the necessary work to get it up and running. You even discussed with others the potential revenue it’s going to generate. But six months later, you realize you’re spending the majority of your attention on the primary location and haven’t dedicated as much timeContinue reading “How to Manage Multiple Offices with One Real Estate CRM”
3 Simple Ways to Hold Your Agents Accountable AND Stay Productive
Tom Ferry was a contributing author to this post. He is the CEO of Tom Ferry – Your Coach, an International Coaching and Training Company, and is named #1 Real Estate Educator by Swanepoel Power 200. Follow him on Twitter: @tomferry Want 2016 to be your best year ever? What are your goals for 2016?Continue reading “3 Simple Ways to Hold Your Agents Accountable AND Stay Productive”