Blog Lead Management

Imagine you are in the market for a new vehicle. You’ve done your research and are ready to test drive a few cars to find one that fits your needs. You arrive at a dealership, but no one is available to answer your questions. You leave your information with the receptionist,…

You are driving down the highway and enter a tunnel. Tunnel lights flash as you speed through, curving at the turns and racing towards the farthest point ahead. Then, out of nowhere it seems, you emerge on the other side, light flooding your car. It is easy to experience tunnel vision…

Here’s your enemy: Time. It’s hard to find and easy to lose. Your day is filled with scheduled closings and house showings – all of which block off your day. That leaves you with small moments to contact new and existing leads during the “in-betweens.” No easy feat, right? If…

Today, you got 100 leads. Now, how many of them can you convert before they go stale? Everyone loves to talk about real estate lead generation. However, few focus on the leads they have and how to nurture them. If you’ve ever noticed revenue dropping or flat-lining, the solution isn’t…

Modern real estate marketing encompasses many technical aspects, from search engine optimization, search engine marketing, and Internet lead generation to email marketing and customer relationship management platforms. Technology certainly increases the opportunity for you to engage with consumers, however it’s at the point of connection (typically over the phone) that often makes or…

Before you get serious with a lead, make sure they’re ready to do business. Not everyone is looking to buy or sell immediately. Sometimes, they’re prepping the inevitable venture — it’s just six months out. That’s why it’s important to ask the right questions from the start of your engagement.…

Explanations of service always run like this: “We offer our clients the white glove treatment. Whether you’re looking to buy or sell, we have a full service program that fits your needs.” There’s probably a million real estate agents using a similar version of that across the world. You may…

“Brand isn’t just your slogan or logo. It’s how people feel when they leave a transaction. It’s what they say about you in front of their friends and family.” — Steve Harney, Keeping Current Matters Your competition is online. It doesn’t mean the brokerage down the road is your enemy.…

  Call crushers, phone animals, “seekers and cultivators,” the Inside Sales Agent (ISA) has many nicknames. Whatever you call them, some of the top producing real estate teams point to this crucial hire as the catalyst for record numbers. The ISA team model is a popular way to structure your…

“90% of people respond to texts in under 5 minutes” -Tom Ferry.  For those of you who don’t see the opportunity already, that statistic is HUGE!  If you’re still skeptical, or feel like a phone call is still the only communication method, this is definitely food for thought. Think about…