For many years the narrative surrounding lead generation in real estate has been, “You need the highest amount of leads possible at the lowest cost-per-lead.” It’s been drilled into our psyche and business models to chase the lowest cost-per-lead and churn out more, more, more. Here at BoomTown we’ve often been swept up on theContinue reading “Cost-Per-Lead Isn’t Everything! Here’s Why.”
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7 Google Sheet Templates to Organize your Real Estate Business in 2020
It’s crucial to have a base plan for your real estate business. Organized data and systematized processes. An intelligent CRM is ideal for growth-minded companies, but even Google sheets can serve as a valuable starting point. Did you know that they have a library of pre-made templates to help make organizing your business (and yourContinue reading “7 Google Sheet Templates to Organize your Real Estate Business in 2020”
Death-by-Success. How to Avoid it and Scale your Real Estate Business
Scale. You hear it a lot, you know it’s important, actually…critical for growing successfully, but what does it actually look like in a thriving real estate business? Essentially, it boils down to systems, and whether or not your business has them. Optimizing your Business for Success You know that lead generation is the lifebloodContinue reading “Death-by-Success. How to Avoid it and Scale your Real Estate Business”
Why the Top Agents Leverage Success Metrics in a Shifting Market
There’s been a lot of buzz lately about the shifting market, and you’ve likely been hearing steps and strategies to help you be prepared for what may come in your local market. Whether it just shifts slightly to a more balanced, normalized market, or there’s a noticeable lull in home sales… the name of theContinue reading “Why the Top Agents Leverage Success Metrics in a Shifting Market”
Don Harkins // Don Harkins Properties
The Bottom Line: Is BoomTown Worth the Investment? BoomTown is a robust platform. It’s not just a CRM, it’s a technology partner. It’s a full-service ecosystem that streamlines your entire business. It’s also a big investment. And that can be scary for a single agent in a rapidly changing industry! Choosing the right technology partnerContinue reading “Don Harkins // Don Harkins Properties”
Tactical Takeaways from (a Very Chilly) Inman Connect New York 2019
Even the Polar Vortex couldn’t stop us from getting the most out of Inman Connect New York (#ICNY) this year! We certainly left with a notepad full of tactical tips and expert strategies. Thank you to all of the insightful speakers and to everyone that swung by our booth to chat about BoomTown and theContinue reading “Tactical Takeaways from (a Very Chilly) Inman Connect New York 2019”
Building a Powerful Lead Generation Machine that Converts
You often hear about powerful lead generation, and how to generate “more, more, more.” But generating leads is just the very beginning. A large database is only as valuable as the agent’s abilities to convert. Meaning, without the proper tools, and without a skilled agent – all of those leads are going to convert somewhereContinue reading “Building a Powerful Lead Generation Machine that Converts”
97% of Cold Calling is a Waste of Time
Let’s warm up those cold tactics with some new insights into increasing your lead generation abilities. A good start, is the idea of a hiring a person that is dedicated to making those outbound efforts. Inside Sales Agents , or ISAs, have long been considered a crucial role on successful real estate teams. (ISAs): HiringContinue reading “97% of Cold Calling is a Waste of Time”
A Google Study on Team Efficiency: 5 Takeaways for Your Real Estate Business
Project Aristotle A team at Google wanted to explore what types of people and qualities make up the “perfect” team. They studied 180 teams (115 project teams in engineering, and 65 sales pods), and ultimately defined 5 aspects of effective teams. We will explore these 5 dynamics, what they mean for a real estate team,Continue reading “A Google Study on Team Efficiency: 5 Takeaways for Your Real Estate Business”
What to Know Before You Hire a Real Estate Coach
Hitting a plateau in your growth? Struggling to structure your business? Facing burnout? Failing to grow your database and build better relationships? Whether you’re new to the real estate game, or a seasoned expert, there are myriad reasons to seek a mentor or some objective expertise. Although some remain skeptical of real estate’s heavy hittingContinue reading “What to Know Before You Hire a Real Estate Coach”