No matter what stage your business is in, you’re probably drawing up plans for growth. Of course in order to grow you know you need to build your team. Strategically. Maybe you’ve already designed the right roles for your team’s needs, but what’s the method behind the magic of finding great agents? Hiring emotionally intelligent people. Emotional IntelligenceContinue reading “Want to Hire Great Agents? Look for Emotional Intelligence”
Category Archives: Blog
Bricks and Clicks Marketing Strategy to Heighten Your Real Estate Reach [Podcast]
Marketing is: built upon campaigns, strategy and data. Marketing is not: fleeting engagement, single mailers and lack of tracking. As evidenced by the lonely mailers sitting in recycling bins across the country, this distinction isn’t always clear in the real estate industry. If you are ready to rise above the one-and-done projects and commit to workable real estateContinue reading “Bricks and Clicks Marketing Strategy to Heighten Your Real Estate Reach [Podcast]”
Are You the Steve Harvey of Lead Follow Up?
Pop quiz! Which follow up message will more likely convert your real estate leads? Hey John, My name’s Alex, and I’m an agent with Cobblestone Realty. I noticed you created an account on our website, and wanted to see where I could help you in your home search. OR John, I see you’re looking atContinue reading “Are You the Steve Harvey of Lead Follow Up?”
How Google Manages Their Team for Best Productivity
Want your business to be as successful as Google? It’s no secret that Google has a unique culture, but did you know that all the cool perks behind this culture are backed by data? Google contributes their success to their people and culture, which has largely been shaped by Laszlo Bock, their visionary SVP ofContinue reading “How Google Manages Their Team for Best Productivity”
How Hiring the Right Agents Affects Your Real Estate Team ROI
Hiring another member to your real estate team, whether it is the first, or the fiftieth, should be approached the same way athletes look for their next relay team member. In order to achieve a win as a team, each member has to excel. Otherwise the “win,” or ROI in our case, suffers. According toContinue reading “How Hiring the Right Agents Affects Your Real Estate Team ROI”
5 Easy Ways to Beat Real Estate Competition
It’s a new year, with new goals, and I’d be willing to bet they fall in line with outshining your competition and building your real estate business. You’re probably already feeling overworked and over-committed and Torschlusspanik is starting to set in. That big bite of German is the fear that opportunities are slipping away and timeContinue reading “5 Easy Ways to Beat Real Estate Competition”
7 Unique Real Estate Lead Generation Ideas
By now, it seems everything under the sun has already been done in terms of lead generation. What else can you really do that’s new or unique? Instead of racking your brain for wild and crazy new ideas, add a creative spin to existing methods. The key to the next level of lead generation isContinue reading “7 Unique Real Estate Lead Generation Ideas”
3 Pillars of Motivating Your Agents
[ted id=618] Dan Pink, a career analyst and motivational guru, presented a Ted Talk on “The Puzzle of Motivation” in which he breaks down how businesses fail in the motivational department. And more importantly, he proves how you and your team can succeed. The first step in motivation is recognizing the two types: extrinsic and intrinsic.Continue reading “3 Pillars of Motivating Your Agents”
30 Minutes of Lead Nurturing a Day will Keep the Boss Away
You’re running on empty trying to do everything at once, and there’s a nagging voice reminding you about lead nurturing. It might not just be the voice in your head. The most valuable use of your time is face-to-face, with people, but in order to keep those meetings coming, you know you need toContinue reading “30 Minutes of Lead Nurturing a Day will Keep the Boss Away”
No, Actually, Lead Follow-Up Beats Lead Generation
I’m going to introduce a new idea. There are more business opportunities sitting in your database than there are from typical lead generation. Now, let me tell you why. 73% of real estate leads are not sales-ready when first generated. This means only 27% of your lead generation is immediately going to act. The restContinue reading “No, Actually, Lead Follow-Up Beats Lead Generation”