Shopping for real estate has taken a few turns over the last couple decades. Homebuyers aren’t as reliant on their agents to know which homes to see. Sellers have more data at their fingertips. And more of the face-to-face conversations have moved to the digital world – where people interact with real estate websites andContinue reading “5 Things to Know about Paid Lead Generation”
Category Archives: Lead Generation
BoomTown is Now a Google AdWords Premier SMB Partner
As the initial real estate technology company to be named a member of the Google AdWords Premier SMB Partner Program (PSP), BoomTown joins a group of hand-picked strategic partners who pass Google’s most stringent eligibility and training requirements, and show years of expertise in managing high-performing client campaigns. For real estate agents, this means that Google is looking to work withContinue reading “BoomTown is Now a Google AdWords Premier SMB Partner”
Score Seller Leads with Geographic Farming
“Come list me” calls are music to a lot of agent’s ears. Becoming the go-to agent for seller leads takes some strategy though. Potential clients are armed with more intel than ever online- especially home buyers. “Seller beware” with the level of data that buyers can quickly access about a home, while many potential home sellers feelContinue reading “Score Seller Leads with Geographic Farming”
Turning Social Media into Business Revenue
What do you want to be known for? Pick a local real estate team. Now, visit their Facebook page. I bet $5 the majority of their page is homes for sale. Showing listings is a smart play to let sellers know you can sell properties. But, let’s not forget what social media is: A windowContinue reading “Turning Social Media into Business Revenue”
Writing Blog Posts that Persuade like Aristotle
Let’s roll back to 347 B.C.E. Greek Influence has spread to the Middle East. Philosophers debate daily. But only one has the attention of Alexander the Great, and his name is Aristotle. Challenged regularly by opponents, in front of emotional crowds, Aristotle has to defend his philosophical differences with one tool: Persuasion. Fast forwardContinue reading “Writing Blog Posts that Persuade like Aristotle”
Good ‘ol fashioned sales skills are still the name of the game
Modern real estate marketing encompasses many technical aspects, from search engine optimization, search engine marketing, and Internet lead generation to email marketing and customer relationship management platforms. Technology certainly increases the opportunity for you to engage with consumers, however it’s at the point of connection (typically over the phone) that often makes or breaks your opportunity. BoomTown andContinue reading “Good ‘ol fashioned sales skills are still the name of the game”
How to Choose the Real Estate Tech that Helps Not Hurts
Best Fit Tech? Your 3 Main Decision Making Factors There are 3 Main Decision Making Factors when it comes to choosing a real estate lead generation and management solution: Lead Quality, Training and Adaptability. Though varied, these factors can pinpoint whether your tech will help or hurt your business. We recently spoke with Kevin Kaplan, Vice PresidentContinue reading “How to Choose the Real Estate Tech that Helps Not Hurts”
How To Generate Seller Leads: Prospecting Hot List
As real estate markets across the United States heat up, it’s natural that real estate professionals will shift their focus to seller clients. Even if you have an established sphere of influence (SOI), finding listing opportunities requires patience, hard work and a strategic approach. Leveraging your network of family, friends and colleagues is the moreContinue reading “How To Generate Seller Leads: Prospecting Hot List”
One Strategy, Five Tips: To Boosting Real Estate Lead Generation
Are you motivating yourself the right way? When you think of motivation, what do you imagine? Eight out of ten people are probably picturing some snazzy dressed guy, with a sparkly smile, telling them “You can do it!” For a long time, social scientists believed pumping yourself up with declarative statements like “I can doContinue reading “One Strategy, Five Tips: To Boosting Real Estate Lead Generation”
Real Estate Lead Generation Can Be Improved. Here’s How:
If I took your sales pitch and put it under a competitor’s logo, would the consumer know the difference? Let’s take a quick look at different ways you can generate leads in real estate: Paid search, social media, blogging, referrals, postcards, radio shows, branded moving trucks, print advertising … the list goes on. If IContinue reading “Real Estate Lead Generation Can Be Improved. Here’s How:”