Stranger Things. Narcos. House of Cards. What do these all have in common other than being awesome shows? These shows were masterfully created and engineered to be the most-watched series on Netflix. Having a system that tracks user behavior and data is pointless unless you actually use the information you collect to improve your business.Continue reading “Build Your Business Like House of Cards: What Agents Can Learn From Netflix”
Category Archives: Blog
8 Innovative Real Estate Ad Ideas
1. Relevancy is King! When it comes to Google, relevancy is king! And remember, what may seem relevant to you only counts if it is relevant to your audience as well. What are the benefits of writing relevant ad copy within the “Googlesphere”? They include, but aren’t limited to: Higher quality scores. Higher click throughContinue reading “8 Innovative Real Estate Ad Ideas”
Here’s Why Castelli Real Estate Services Went Digital
As a third generation realtor, real estate is in John Castelli’s blood, and he’s built nothing short of a real estate empire since starting in the mid 90s in Florida. Castelli Real Estate Services began in 2004 with an office in Fort Lauderdale, and quickly multiplied into five offices covering the Fort Lauderdale area. Now the largestContinue reading “Here’s Why Castelli Real Estate Services Went Digital”
The BoomTown Guide to Using Social Media in Real Estate
Chances are, you’re already using social media. And you most likely arrived at this post through a social channel. The question now though is whether or not you are effectively using social media in your real estate business. From years of experimenting with the best social media strategies, we’ve created BoomTown’s Guide to Using SocialContinue reading “The BoomTown Guide to Using Social Media in Real Estate”
A Realistic Checklist for Real Estate SEO
As a real estate agent, you hear a lot of people talking about SEO. You hear it at Inman Connect, you hear it on ActiveRain, you even hear it from Zillow’s CEO on earnings calls and on the news. Hopefully you are already thinking about SEO and how it can help you build your businessContinue reading “A Realistic Checklist for Real Estate SEO”
How To Set Hundreds Of Appointments Through Call Nights
Well…sort of. If you have spent any time in real estate, you’ve heard the importance of “speed to lead” to set more appointments. Real estate professionals often overemphasize the importance of generating new leads (and responding to them quickly), and tend to neglect nurturing “old” leads. But studies show that there are more business opportunitiesContinue reading “How To Set Hundreds Of Appointments Through Call Nights”
The Bottom Line of Real Estate Paid Advertising [Podcast]
Real estate paid advertising wasn’t mastered in a day, but Chris Cousins, BoomTown’s Online Marketing Team Manager, has come pretty close. Through the years Cousins has ridden the wild rise of paid advertising, creating strategies fit for anyone in the real estate industry. Follow along as we break down the basics of these campaigns inContinue reading “The Bottom Line of Real Estate Paid Advertising [Podcast]”
From the Pros: The Dos and Don’ts of Home Appraisals
Selling a home was difficult even before the market started to slide. Now every penny counts more than ever — which means that every leaky window, every dangling gutter and every ugly cabinet can make a big difference in the price of your home. While we all have a natural tendency to nest in theContinue reading “From the Pros: The Dos and Don’ts of Home Appraisals”
How Your Bathroom Could Sell Your House
Buyers love the allure of a fresh, beautiful bathroom that reminds them of luxury hotels or soothing spas they have enjoyed. And, most important, buyers want to envision themselves enjoying this luxury every day in their new home. However, the reality is that most of us do not have the perfect bathroom. And we knowContinue reading “How Your Bathroom Could Sell Your House”
How to Double Your Online Lead Conversion with Better Lead Management
For whatever reason, we humans are hardwired to find ourselves a little challenged in the “follow through” department. But it doesn’t have to be so difficult. At least as far as your lead management goes. Here’s exactly what you need to have in place to make sure your hard-won leads are on the happy pathContinue reading “How to Double Your Online Lead Conversion with Better Lead Management”