Social media leads coming into your CRM from Facebook, Twitter, Instagram, etc. are an entirely different group compared to the rest. Since YOU have created the demand for these leads on social media, it is also up to you to continue doing so. Social media leads, and Facebook leads in particular, are several months out fromContinue reading “How to Build Follow-Up Plans for Social Media Leads”
Category Archives: Blog
How to Create a Facebook Page for Your Real Estate Business & Why You Should
It’s hard to overstate the importance of a network with more than a billion users, but not everyone knows how to use it for their business to generate leads. Facebook is the way many people encounter a company for the first time. And you know what they say about first impressions…Does your business exist toContinue reading “How to Create a Facebook Page for Your Real Estate Business & Why You Should”
What Does Remarketing Mean in Real Estate?
You’re doing everything you’re supposed to. You’ve got a great website, you create awesome content, and you spend a good amount on paid advertising. So why do people continually bounce from your site without converting? Not to fret. This is a normal occurrence. Buying a home a much bigger investment than, say, adding a pairContinue reading “What Does Remarketing Mean in Real Estate?”
The Rainmaker’s Guide to Creating a Lead Generation Budget
Which is why creating a data-backed, scalable lead generation budget is top priority (also known as a marketing budget). Your business’s lead generation budget is a living, breathing document. Much like your business plan, these documents should be frequently monitored, and tailored, to take into account long and short term goals. Our lead generation teamContinue reading “The Rainmaker’s Guide to Creating a Lead Generation Budget”
Why You Should Diversify Your Real Estate Paid Advertising Portfolio
Real estate advertising is all about your audience and their decision-making data. Now who holds this data also holds the most power when it comes to predictive and successful advertisements. We can all agree Google Adwords is a top notch option in the world of real estate advertising. But just as location, location, location reignsContinue reading “Why You Should Diversify Your Real Estate Paid Advertising Portfolio”
How Seasonality Impacts Real Estate Lead Generation
Real estate has no shortage of paid lead generation strategies, but there’s a misconception to digital advertising. Just because you pay $500 for leads today, tomorrow could be an entirely different story. It’s the cold, hard truth — sharp as a Siberian winter. Market forces such as the economy, housing demand, natural disasters, and evenContinue reading “How Seasonality Impacts Real Estate Lead Generation”
The Best Email Subject Lines: 11 Formulas to Use in Real Estate
There are two kinds of people in this world. People who maintain a clean email inbox, and people whose inbox is bursting at the seams with a high number of unread emails (My inbox is at a shameful 602). The average person sends and receives approximately 120 emails per day. Most people won’t open allContinue reading “The Best Email Subject Lines: 11 Formulas to Use in Real Estate”
Why You Should be Using Video Emails to Boost Conversions
Ever feel like all the good ideas for marketing real estate have been worn out by other agents? Before, a simple email asking how you can help converted well. Homebuyers responded. Leads became clients. But now that ratio has dropped. Less and less people open your emails. Fewer reply. This is where you start toContinue reading “Why You Should be Using Video Emails to Boost Conversions”
8 Must-Have Tools for Real Estate Teams
Five minutes doesn’t go by before another real estate tool lands in the hands of an agent. But the next best thing isn’t always the next best thing for your team. Instead of becoming distracted by each and every shiny new object, consider what tools will simplify your life and maximize your business. Because afterContinue reading “8 Must-Have Tools for Real Estate Teams”
Tweetable Advice You can Share with Homebuyers & Sellers
Most real estate agents think their first impression happens when they first meet their client, or talk to them over the phone. The reality though is the client already has an impression about you. They’ve been looking at your real estate website for weeks, if not months. They’ve been reading what you post on socialContinue reading “Tweetable Advice You can Share with Homebuyers & Sellers”