Category Archives: Lead Generation

Studies show the more persistent you are with lead follow up, the more likely you are to convert your leads.  For a lead that provides valid contact information, agents have a 93% chance of making contact after 6 attempts, versus only 39% with one attempt*.  While this does not seem like rocket science, real estateContinue reading “Dialing for Dollars!”

“If you can't sit down and write out 50 topics or ideas for your blog, then you probably shouldn't start.” – InmanNext

Each month here at BoomTown, our Success Manager team hosts “continuing education” webinars for our clients in a series aptly named BoomTown U. Our topics vary from team structure and recruiting, to appropriate lead follow up measures, scripts and templates, but our July session focused on content curation: what to say, how to say it, and where to put it. We broke it down into a few easy steps for our clients, and I'm about to do the same for you.

With YouTube analytics, you can find valuable data about your videos and your audience. Don’t speculate or rely on others to find what works best for you, use your own statistics to develop a sound strategy for creating new and impactful video content.

In this introductory post, I will show you to how to find basic information for your entire channel, as well as individual videos.

The marketing masterminds at HubSpot recently put together an easy to reference guide on setting up your Facebook Business Page Timeline. A few simple steps will have you on your way to a highly, personalized business page on Facebook.

The BoomTown Success Managers recently attended a webinar hosted by Chris Smith, Chief Evangelist for Inman News, that covered “25 Awesome Email Marketing Tips”.  The tips and statistics were gathered from some of the top companies in the game, including BoomTown, Inman News, HubSpot, BombBomb, and MailChimp. There was a ton of great information that we feltContinue reading “25 Awesome Email Marketing Tips from Inman News”

What is the secret to a well-crafted email? Streamline your content.

Check out the infographic below for a few key elements that can help you dramatically improve your open, click-thru, and response rates on emails.

Google Places has been migrated to Google+. What does this mean for you and your business?

What is Google Places?

First, in case you’re not very familiar with what Google Places is, lets do a quick recap before moving forward. Google Places is a great resource for your business to get found locally. With a Google Places business listing you get a profile that includes a basic business summary, link to your website, pictures, videos and maps.  You’ve likely seen these listings and maps in the search engine results when doing local searches.

Our crew at BoomTown recently came across an informative Infographic on How To Sell A Home created by our friends at Mint.com. This would be a helpful addition to any real estate agent's content marketing library and makes explaining the process a lot more fun. Enjoy!

You can argue what is important to have success in social media. One aspect most can agree on is having lots of GOOD friends. I say good, because just like in real life, not all friends are equal.

No matter what social network you prefer, to be successful you’ll need a good network. With that being said, how do you go about getting these friends?

What do you have in common?

Each social network is somehow divided into categories. A great place to start is with the categories you are interested in. For example, if you’re on Twitter, begin following people who tweet about things you are interested in. It is much easier to forge friendship when you have something in common.