Imagine you are in the market for a new vehicle. You’ve done your research and are ready to test drive a few cars to find one that fits your needs. You arrive at a dealership, but no one is available to answer your questions. You leave your information with the receptionist, who says their best salesContinue reading “3 Steps To Convert (Even The Worst) Leads Over The Phone”
Category Archives: Lead Management
Do You Have Obsessive Cost Per Lead Disorder?
You are driving down the highway and enter a tunnel. Tunnel lights flash as you speed through, curving at the turns and racing towards the farthest point ahead. Then, out of nowhere it seems, you emerge on the other side, light flooding your car. It is easy to experience tunnel vision with your cost per leadContinue reading “Do You Have Obsessive Cost Per Lead Disorder?”
Save Time with this Lead Follow-Up Strategy
Here’s your enemy: Time. It’s hard to find and easy to lose. Your day is filled with scheduled closings and house showings – all of which block off your day. That leaves you with small moments to contact new and existing leads during the “in-betweens.” No easy feat, right? If you only have 10-minute windowsContinue reading “Save Time with this Lead Follow-Up Strategy”
Increase Lead Conversion with List Building
Today, you got 100 leads. Now, how many of them can you convert before they go stale? Everyone loves to talk about real estate lead generation. However, few focus on the leads they have and how to nurture them. If you’ve ever noticed revenue dropping or flat-lining, the solution isn’t always getting more leads. Sometimes,Continue reading “Increase Lead Conversion with List Building”
Good ‘ol fashioned sales skills are still the name of the game
Modern real estate marketing encompasses many technical aspects, from search engine optimization, search engine marketing, and Internet lead generation to email marketing and customer relationship management platforms. Technology certainly increases the opportunity for you to engage with consumers, however it’s at the point of connection (typically over the phone) that often makes or breaks your opportunity. BoomTown andContinue reading “Good ‘ol fashioned sales skills are still the name of the game”
3 Questions to Ask a New Lead Before You Get Serious
Before you get serious with a lead, make sure they’re ready to do business. Not everyone is looking to buy or sell immediately. Sometimes, they’re prepping the inevitable venture — it’s just six months out. That’s why it’s important to ask the right questions from the start of your engagement. You need to see ifContinue reading “3 Questions to Ask a New Lead Before You Get Serious”
The New Rules of Real Estate Service
Explanations of service always run like this: “We offer our clients the white glove treatment. Whether you’re looking to buy or sell, we have a full service program that fits your needs.” There’s probably a million real estate agents using a similar version of that across the world. You may even live up to thatContinue reading “The New Rules of Real Estate Service”
Asking for Agent Reviews: How to Get Responses
“Brand isn’t just your slogan or logo. It’s how people feel when they leave a transaction. It’s what they say about you in front of their friends and family.” — Steve Harney, Keeping Current Matters Your competition is online. It doesn’t mean the brokerage down the road is your enemy. More than likely, it’s yourContinue reading “Asking for Agent Reviews: How to Get Responses”
Why an Inside Sales Agent (ISA) Could be the Best Thing for your Real Estate Business
Call crushers, phone animals, “seekers and cultivators,” the Inside Sales Agent (ISA) has many nicknames. Whatever you call them, some of the top producing real estate teams point to this crucial hire as the catalyst for record numbers. The ISA team model is a popular way to structure your team for lead follow-up, andContinue reading “Why an Inside Sales Agent (ISA) Could be the Best Thing for your Real Estate Business”
Texting Real Estate Leads: How to Prospect and Take Customer Service to the Next Level
“90% of people respond to texts in under 5 minutes” -Tom Ferry. For those of you who don’t see the opportunity already, that statistic is HUGE! If you’re still skeptical, or feel like a phone call is still the only communication method, this is definitely food for thought. Think about your parents or your grandparents.Continue reading “Texting Real Estate Leads: How to Prospect and Take Customer Service to the Next Level”