Whatever your lead generation strategies are, you’ve likely fallen into a few of these common traps. Fear not! Trial and error is part of what makes any business thrive. We’ve put together a list of the Top 5 mistakes we see agents make when it comes to lead generation. If you can avoid these misstepsContinue reading “5 Lead Generation Mistakes to Avoid in Real Estate”
Category Archives: Blog
This Is the New CMA (And It’s Way Better)
If you’re fortunate enough to reach the “let’s meet” stage of a possible listing, you have one shot at impressing your future client. What matters most when you’re sitting at the kitchen table is showing up with the right tools to convince them you’re the perfect person for the job. Every other agent willContinue reading “This Is the New CMA (And It’s Way Better)”
To Call or Text? The Value of a Hybrid Approach
In real estate, it’s all about that first impression. A strong first touch and effective follow-up are critical for converting leads to clients. So, we’ve been gathering data to learn what methods work best for lead conversion. Unique Benefits of Calling Vs. Texting With recent floods of robo dialers and spam calls, it’sContinue reading “To Call or Text? The Value of a Hybrid Approach”
7 Google Sheet Templates to Organize your Real Estate Business in 2020
It’s crucial to have a base plan for your real estate business. Organized data and systematized processes. An intelligent CRM is ideal for growth-minded companies, but even Google sheets can serve as a valuable starting point. Did you know that they have a library of pre-made templates to help make organizing your business (and yourContinue reading “7 Google Sheet Templates to Organize your Real Estate Business in 2020”
How to Turn Your Real Estate Buyers Into Seller Leads
Successful real estate vets tend to work off of mostly referral business. They’ve been in the game for a while and have an extensive sphere of influence. To successfully transition your buyers into seller leads and repeat clients, you need to play the long game. And it takes patience and strategy to win! WhatContinue reading “How to Turn Your Real Estate Buyers Into Seller Leads”
5 Creative Ways to Diversify Your Real Estate Lead Generation
Looking to shake up your marketing efforts in 2020? Here are a few quick ideas. In a modern real estate market, we recommend diversifying your lead generation marketing efforts in the same way that Wall Street investors diversify their stock portfolios. It helps minimize fluctuation between lead volume. It also reduces risk if oneContinue reading “5 Creative Ways to Diversify Your Real Estate Lead Generation”
Why SMART Goals are Critical for Your Real Estate Business
The countdown is on for the new year, which means it’s time to put the pieces in place to kick off 2020 with a bang. And we’re here to make sure you get the right goals down on paper before momentum fizzles. How to Create SMART Goals for Real Estate Success You’ve probably heardContinue reading “Why SMART Goals are Critical for Your Real Estate Business”
How to Leverage Low Winter Inventory to Promote Your Stale Listings
Feeling the business lull of the winter season? Often in real estate things slow down around the holidays and we tend to focus our efforts on business planning and goal-setting. However, with low winter inventory there is actually a big gap of opportunity that you should be taking advantage of! Most sellers are underContinue reading “How to Leverage Low Winter Inventory to Promote Your Stale Listings”
3 Easy Holiday Marketing Ideas for Real Estate Agents
Somehow it’s that time of year again! Before you know it you’ll be going full-speed ahead into 2020. While the holidays are a great time to slow down, enjoy family time, and focus on business planning… we all know there is always the opportunity to generate more business. So here are a few quick marketingContinue reading “3 Easy Holiday Marketing Ideas for Real Estate Agents”
Real Estate Advertising Trends You Should Be Aware of This Holiday Season
Paid advertising is never static, as a direct result of supply and demand. Your cost-per-lead will fluctuate depending on the number of homebuyers relative to the number of advertisers in the market. Seasonality also impacts search traffic! Luckily, there are some patterns you can follow. Here are a few of the top paid advertisingContinue reading “Real Estate Advertising Trends You Should Be Aware of This Holiday Season”